in 2007, in recognition of the dynamic changing market environment, TADCO became the first agricultural company in Saudi Arabia to divide its businesses into “Strategic Business Units” (SBUs), with the formation of a “Fruits Business Unit” and an “Olives Business Unit”. In 2008, three more Business Units were added (“Forage Business Unit”, “Vegetables Business Unit”, “Grains Business Unit”) thus completing the changeover to “Business Units” of all of Tadco’s farming enterprises. The formation of these five Business Units, each with its own General Manager and full team compliment of production, sales/marketing, finance, administration is one of the most important decisions of TADCO’s history, and TADCO’s Business Units are thus considered unrivalled in expertise in the Kingdom in the field of production, marketing, and sales. The strategic direction and vision of each Business Unit is guided by the “Chief Officers” of a) strategy & business development, b) finance, c) operations, d) resources all of whom in turn are guided by the vision and strategic leadership of TADCO’s Chief Executive Officer.
TADCO also maintains a Corporate Marketing and Business Development function bringing TADCO and its customers closer together in a way that the competition are unable to match. Market Research and Product Development involves close coordination between “production” and “marketing”, which is a unique phenomenon in Saudi Arabia, and further widens the competitive gap between TADCO and its competitors.