To be a top-class integrated food company in the MENA region with global business partners and customers.
We are dedicated to delivering unique customer value by providing products and customer service tailored to our customers' needs in consumer and industrial markets.
- We are customer-focused, striving to exceed customer expectations for value and service, and to building and maintaining customer relationships.
- We strive to achieve performance excellence through using modern technologies and performance benchmarks for delivering better results
- We are committed to excellence in quality, through adopting ISO and HACCP systems
- We strive to help our customers stay ahead of their competitors
- We are committed to the highest integrity by practicing the highest standards of business conduct
- We foster employee teamwork through mutual trust and respect between our company's departments and Business Units
- We are committed to safety in the food chain by using IPM programs for all our crops which ensures our final products are free from any chemical residues.
- We are committed to protecting our ground-water resources through efficiency of crop irrigation (reducing by half the irrigation rates used 20 years ago)